Boxing Day was ‘UK’s biggest ever online shopping day’

We read this week that Boxing Day sales helped create the UK’s biggest ever day for internet retailing, according to figures from Experian.

Experian Hitwise’s analysis found that consumers made more than 96 million visits to online retailers in the UK, spending around 13m hours online collectively. That figure represents a 20 per cent increase on the same day last year, when around 80 million visits took place.

Interestingly, there were almost double the number of visits to multichannel retailers’ websites than to those who trade exclusively online. The figures did suggest however that the gap between the two types of retailer is reducing.

Traditionally, Boxing Day is the biggest retail day of the year, but this year’s figures indicate it was even more impressive with over 15 million more visits to retail websites than the same day last year.