We featured an article recently all about how transactions via smartphone (and tablet device) have broken through the 5 per cent barrier of total e-commerce sales for the first time. This is especially remarkable given that same figure was just 0.4 per cent two years ago. While it’s certainly true that the explosion in the availability and use of the likes of iPhone, iPad, Android and Windows devices accounts for this increase, the speed with which it’s happened has surprised even us. The increase in mobile sales we’ve seen for this quarter is really encouraging, particularly as it marks an acceleration in pace.
The figures come from the quarterly IMRG Capgemini Benchmarking Index, which also showed that the total number of visits to ecommerce websites experienced significant growth, reaching 11.6 per cent of total traffic, topping 10 per cent for the first time ever.
This pattern is mirrored by some of our clients, many of whom are seeing growth much higher than the reported 5.3 per cent of all online sales. Over the Christmas period, some of our clients were seeing 9-10 per cent of their total sales coming from the mobile channel. What our clients are also seeing is that the average value of transactions via mobile surpass those of their standard desktop e-commerce websites.
Much like the arrival of the first transactional websites back in the mid-90s, fraud has traditionally been a major concern and barrier to wider consumer adoption of new channels. Encouragingly the growth we’re seeing in mobile seems to be going hand in hand with a general decline in fraud and growing acceptance from the buying public that shopping via mobile is safe.
The figures come from the quarterly IMRG Capgemini Benchmarking Index, which also showed that the total number of visits to ecommerce websites experienced significant growth, reaching 11.6 per cent of total traffic, topping 10 per cent for the first time ever.
This pattern is mirrored by some of our clients, many of whom are seeing growth much higher than the reported 5.3 per cent of all online sales. Over the Christmas period, some of our clients were seeing 9-10 per cent of their total sales coming from the mobile channel. What our clients are also seeing is that the average value of transactions via mobile surpass those of their standard desktop e-commerce websites.
Much like the arrival of the first transactional websites back in the mid-90s, fraud has traditionally been a major concern and barrier to wider consumer adoption of new channels. Encouragingly the growth we’re seeing in mobile seems to be going hand in hand with a general decline in fraud and growing acceptance from the buying public that shopping via mobile is safe.
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