We reported in our enewsletter this week that a new study has found UK internet users make almost a third of all their purchases online – the highest proportion of any country in Europe.
IAB Europe, who conducted the study found that UK internet users spend 32 per cent of their total shopping budget online, followed by a quarter (25.4 per cent) of users in Germany.
The study also showed that nearly all (96 per cent) of European internet users conduct research online before purchasing, 87 per cent shop online and 19 per cent do all their shopping online.
In the six months between September 2011 and February 2012, UK shoppers spent an average of £620 (€765) which was the fourth highest in Europe across the six month period.
The study also found that 426.9m Europeans go online every week – or 65 per cent of internet users, with more than a third (37 per cent) accessing the internet using more than one device. Some 64 per cent, of 415.7m people, access the web via a computer, while 21 per cent (139.2m) do so via their mobile phone.
These figures support the view we’ve been putting forward for some time and it’s fantastic news for all online retailers. With the pervasiveness of mobile and sales coming through new online channels like Facebook, it’s no surprise that the UK internet economy is flourishing. Internet retailing in the UK currently accounts for around 13 per cent of total retail sales, a figure that continues to grow year-on-year. Looking at the current rate of growth, by 2016 we predict anywhere up to 25 per cent of UK retail sales will be made online, bringing in total revenue of £145bn.
Want to learn more?
If you would like more information on how PureNet can help your business maximise online revenue, please have a live chat with PureNet, email enquiries@purenet.co.uk or call 0845 625 2009.
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