A forecast by the Interactive Media in Retail Group (IMRG) suggests that the UK’s online retail market looks set to grow by 13 per cent in 2012.
The prediction confirms the UK’s position as a global leader in the market, only behind the US in terms of market value.
The use of eCommerce websites, driven largely by the increased use of smartphone devices (and the availability of mobile commerce), accounted for an estimated 30 per cent of all pan-European orders being placed with UK retailers.
According to the IMRG, “British retailers export more than the rest of Europe’s e-retailers put together.” Last year, the IMRG’s research found that there were 228,000 UK online retail businesses, which is an estimated 30 per cent more than the year before. By 2015, this figure is expected to rise to 1.5 million.
We’d say that 13 per cent may be a little on the low side. We’re predicting growth of around 15-20 per cent in 2012 as more and more people embrace the latest technologies outside of the traditional desktop eCommerce website. Web visitors already know there’s great value to be found online, but now with smartphones including iPhones, Android and Blackberrys, consumers can easily purchase on the go at any time that suits them.
The prediction confirms the UK’s position as a global leader in the market, only behind the US in terms of market value.
The use of eCommerce websites, driven largely by the increased use of smartphone devices (and the availability of mobile commerce), accounted for an estimated 30 per cent of all pan-European orders being placed with UK retailers.
According to the IMRG, “British retailers export more than the rest of Europe’s e-retailers put together.” Last year, the IMRG’s research found that there were 228,000 UK online retail businesses, which is an estimated 30 per cent more than the year before. By 2015, this figure is expected to rise to 1.5 million.
We’d say that 13 per cent may be a little on the low side. We’re predicting growth of around 15-20 per cent in 2012 as more and more people embrace the latest technologies outside of the traditional desktop eCommerce website. Web visitors already know there’s great value to be found online, but now with smartphones including iPhones, Android and Blackberrys, consumers can easily purchase on the go at any time that suits them.
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